Category Archives: Trends

In August, Snapchat released its first ad campaign targeting brand partners. Additionally, they released a report with data to help marketers navigate how to reach younger audiences on the platform. Takeaway: Consider using Snapchat to reach your younger audience. Key takeaways from the report: The facts: 82% of Snapchatters believe they are responsible for creatingContinue reading “Discover the Snapchat Generation”

According to Planoly, user-generated content (UGC) is 76% more trustworthy than traditional branded advertising. UGC shows authentic examples of your customers enjoying your brand. See how Yeti is killin’ it with UGC. Every week they share curated content from their loyal customers. Takeaway: Use user-generated content to instill trust in your audience.

I listened to “To Jump or Not to Jump on a Viral Trend” from the “Yeah, That’s Probably an Ad” podcast created by the Adweek news team. Here are my key takeaways from the viral TikTok trend of skateboarding, drinking Ocean Spray cranberry juice and listening to Dreams by Fleetwood Mac. Watch Nathan Apodaca’s, @420doggface208,Continue reading “Key Takeaways From the Dreams Viral TikTok Trend”

Many platforms have adopted stories that disappear within 24 hours. Recently, LinkedIn enabled LinkedIn Stories. Who’s next, Twitter? Instagram extends IG Reels (TikTok replicate) recording max from 15 seconds to 30 seconds. Facebook will no longer penalize ads that include more than 20% text on the image. To help promote informed discussion, Twitter is promptingContinue reading “Meet the New LinkedIn Stories and More Platform Updates”

In a memo and zoom meeting, CEO of Wells Fargo, Charlie Scharf said “while it might sound like an excuse, the unfortunate reality is that there is a very limited pool of black talent to recruit from.” Many people are cancelling WF for being tone deaf. Talk about a PR nightmare.

For more than a decade the Honey Deuce has been the official drink of the U.S. Open. Since fans can’t attend the tennis tournament in person, Grey Goose teamed up with Sourced Craft Cocktails to make the Honey Deuce Cocktail Kit to help recreate the experience. The best part— the kit includes a 2020 U.S.Continue reading “Engage with Your Audience Virtually”

Everyone and their mother is promoting voter registration. Snapchat is running ads and even sending users a private message urging them to register. Additionally, Instagram and Facebook have voting information centers. When users open these apps a message pops up with information on how to register to vote. Check out this Instagram story feature thatContinue reading “Register to Vote”

There’s been an increase in brands using the poll feature on Instagram story ads. This is a great way to engage your audience and make them feel like a part of the brand. Takeaway: Interactive elements on ads help brands build better connections.  

Many platforms are recognizing creators by making creator funds. Recently, TikTok announced its first 19 recipients of their $200M fund, which is expected to grow to $1B in the next three years. Additionally, Facebook announced its commitment of $25M to Black creators. Lastly, YouTube announced its $100M creator fund to amplify black voices. Takeaway: There is growing demand from the public for businesses to supportContinue reading “Supporting Creators”

Podcasting is growing in popularity. According to analysis from eMarketer, this year, podcast advertising revenue will grow 10 percent to $782 million and jump 45 percent to $1.1 billion in 2021. Additionally, Podtrac said that podcast downloads from top podcast publishers in the U.S. have grown 20.6 percent year-to-date. Farm Progress and DTN/The Progressive Farmer both introduced their own podcasts this spring with episodes featuringContinue reading “Podcasting Surge”