What’s Trending with Sho
Welcome to What’s Trending with Sho, a curation of what’s trending in social media and marketing. I pick out the most interesting trends and feed it back to you with key takeaways along with the original source.
- Whole Foods and Headspace Collaborate on IGTV Series and Guided Meditations
Throughout the pandemic, many consumers have been seeking ways to alleviate stress and improve their physical and mental health. A Whole Foods Market survey, commissioned from the Harris Poll, found that 85% of respondents said they want to take steps to boost their well-being. Additionally, 79% want to learn to eat more mindfully. To fulfillContinue reading “Whole Foods and Headspace Collaborate on IGTV Series and Guided Meditations” - Why Your Brand Needs Branded GIF Stickers
A GIF sticker is an animation with a transparent background and seamless loop that can be used on social media such as Instagram stories. Brands have the opportunity to spark engagement by turning their assets into branded GIF stickers. Interactive elements on Instagram stories, such as branded GIF stickers, give your fans a chance to interactContinue reading “Why Your Brand Needs Branded GIF Stickers” - Ikea Uses Augmented Reality to Reach Consumers at Home
Ikea partnered with Ogilvy to create its next marketing campaign that leverages augmented reality (AR) on Snapchat. The immersive experience invites users to organize a cluttered room in an ‘escape room’ format. The campaign will reach consumers where they’re at so they can interact with the products virtually and visualize them in their own homes.Continue reading “Ikea Uses Augmented Reality to Reach Consumers at Home” - Introducing Instagram Live Rooms
Instagram’s new feature, Live Rooms, is currently being tested in India. The feature allows users to go live with up to three other users. Currently, users outside of India, using Instagram Live, can only go live with one other person. Instagram announced it plans to expand the feature to more countries and users soon. SoundsContinue reading “Introducing Instagram Live Rooms” - New YouTube Shorts To Launch in The U.S. Soon
Short-form video content is on the rise and it isn’t going away any time soon. Meet another TikTok copycat, YouTube Shorts. It’s the new short-form vertical video experience (up to 15 seconds) on YouTube. Shorts first launched in India last fall. Since December, videos received more than 3.5 billion daily views globally. Keep in mindContinue reading “New YouTube Shorts To Launch in The U.S. Soon” - Social Media Moments From The Super Bowl LV
There were many social media moments during the Super Bowl LV. According to Brandwatch, brands received 916,000 Twitter mentions during the game. According to iSpot.tv data, Mountain Dew’s spot with John Cena, Amazon’s Alexa spot with Michael B. Jordan, and Jeep’s “The Middle” with Bruce Springsteen all received the highest digital share of voice. MountainContinue reading “Social Media Moments From The Super Bowl LV” - How Brands Can Harness The Power of Clubhouse
Unless you’ve been living under a rock, Clubhouse is the new social media platform that houses live audio-only chat rooms. Clubhouse has amassed 2 million weekly active users, a number that is continuing to grow rapidly. It’s invite-only and as a new member, you can only invite a few new users. On Clubhouse you canContinue reading “How Brands Can Harness The Power of Clubhouse” - Facebook Improves User Experience With Pages Redesign
The redesigned Facebook Pages aims to improve navigation and functionality for both the user and page owner with updates in page design, admin controls, safety features, and more. Say goodbye to Page likes and hello to Page follows. Facebook is ditching Page likes because the follower count is a better representation of how many usersContinue reading “Facebook Improves User Experience With Pages Redesign” - Social Media Platforms Grow eCommerce Integration
Online shopping exploded in 2020 and is expected to continue growing. This is important for marketers because social media platforms are readily integrating shopping features. Recently, TikTok has partnered with Shopify to introduce in-feed, shoppable videos. In addition, Instagram has a designated shopping tab and conveniently allows users to checkout within the app. It willContinue reading “Social Media Platforms Grow eCommerce Integration” - Ben & Jerry’s Once Again Takes a Powerful Stance
Coca-Cola, Chevron, Seventh Generation, Axe, and Ben & Jerry’s were among some of the brands that condemned the violence at the U.S. Capitol on January 6 and called for the peaceful transition of power. Over the years, Ben & Jerry’s has been well known for advocating for marginalized groups and increasing awareness of social injustices.Continue reading “Ben & Jerry’s Once Again Takes a Powerful Stance” - Why Your Brand Needs AR in 2021
According to eMarketer, in 2021, almost 50 million social media users will use augmented reality (AR), such as filters and lenses, once a month. AR is a beneficial marketing tool for boosting e-commerce sales because brands can use branded AR technology to engage with their audience while also promoting products. AR can offer consumers anContinue reading “Why Your Brand Needs AR in 2021” - How Brands Can Reach Their Audience on TikTok Without Even Posting a Video
Reaching your audience on social is becoming easier thanks to TikTok. Brands like Raising Cane’s are winning it on TikTok by simply commenting on fan’s videos. For example, TikTok user @maseplace, Mason Glasco, posted a video about how he got pulled over while driving because an anonymous caller claimed he was taking “jello shots.” InContinue reading “How Brands Can Reach Their Audience on TikTok Without Even Posting a Video” - Twitter Tests Tweet Sharing to Snapchat and Instagram
Twitter is launching native Snapchat and Instagram integration, so users can link tweets directly. Previously, if users wanted to share tweets to other platforms they had to screenshot the tweet. The new integrated option can bring users directly to Twitter to facilitate engagement. Takeaway: Expand your Twitter content’s reach to Snapchat and Instagram to driveContinue reading “Twitter Tests Tweet Sharing to Snapchat and Instagram” - New Keyword Search Feature on InstagramRecently, Instagram updated its in-app search capabilities. The new keyword search allows users to find specific content better and connect with accounts and content that they wouldn’t normally. Previously, users could only search by username, location, or hashtag. Now, users can search for untagged content and other phrases. Previously if you wanted to search forContinue reading “New Keyword Search Feature on Instagram”
- Snapchat Launches Scrollable Feature ‘Spotlight’
Last week Snapchat launched Spotlight, a feature very similar to Instagram Reels and TikTok. How it works: users can submit videos for a chance to be featured on the scrollable feed on Snapchat. Snapchat says top creators can even earn a share of $1 million every day. The scrollable feed can be found on theContinue reading “Snapchat Launches Scrollable Feature ‘Spotlight’”
What's Trending with Sho 