Author Archives: Shoshana Lefkow

Critics blame Facebook for allowing political misinformation. Facebook is shifting the responsibility to the user: you can now turn political ads off on your Facebook feed. A survey of over 2,000 Facebook users found that 58% said they are very likely to turn off political ads.

Facebook is developing an option for users to view and reply to Instagram Stories from Facebook. Facebook is also planning to connect messaging capabilities on WhatsApp, Messenger and Instagram. Soon, you will be able to manage your client’s Instagram messages from the Messenger app. Takeaway: Platforms are becoming more and more integrated.

A few government agencies and big corporations have banned employees from using TikTok because they are concerned private information can be stolen. Politicians are also tiptoeing around the idea of banning it in the U.S. Will TikTok be banned? It seems that anything is possible in 2020.

Twitter started testing out the new feature and soon iOS users will have access. Consider this: Be one of the first to test this with your client.

There has been a noticeable shift on Instagram from high-quality images to text-heavy images related to social activism. Check out @soyouwanttotalkaboutit and @Target on Instagram. Takeaway: Be cognizant of the environment on social and monitor your platform’s tone.

Instagram Guides were created as an easy place to find wellness recommendations in a new scrollable format. Only a select few creators can create guides. Check out this guide, Mental Health Resources For The Black Community, and you’ll see a list of posts from multiple Instagram users. Soon you can check if your favorite creator has a guide by looking on their profile for a guide icon next to the IGTV icon.

Brands are repurposing their content from TikTok and Twitter directly on their Instagram and Facebook pages. Check out how Starbucks posted its Tweet-turned-Instagram-post here. Takeaway: Make your content work hard for you and repurpose when it makes sense. Even the big brands are doing it.