Author Archives: Shoshana Lefkow

According to Planoly, user-generated content (UGC) is 76% more trustworthy than traditional branded advertising. UGC shows authentic examples of your customers enjoying your brand. See how Yeti is killin’ it with UGC. Every week they share curated content from their loyal customers. Takeaway: Use user-generated content to instill trust in your audience.

In August, Snapchat released its first ad campaign targeting brand partners. Additionally, they released a report with data to help marketers navigate how to reach younger audiences on the platform. Takeaway: Consider using Snapchat to reach your younger audience. Key takeaways from the report: The facts: 82% of Snapchatters believe they are responsible for creatingContinue reading “Discover the Snapchat Generation”

I listened to “To Jump or Not to Jump on a Viral Trend” from the “Yeah, That’s Probably an Ad” podcast created by the Adweek news team. Here are my key takeaways from the viral TikTok trend of skateboarding, drinking Ocean Spray cranberry juice and listening to Dreams by Fleetwood Mac. Watch Nathan Apodaca’s, @420doggface208,Continue reading “Key Takeaways From the Dreams Viral TikTok Trend”

Many platforms have adopted stories that disappear within 24 hours. Recently, LinkedIn enabled LinkedIn Stories. Who’s next, Twitter? Instagram extends IG Reels (TikTok replicate) recording max from 15 seconds to 30 seconds. Facebook will no longer penalize ads that include more than 20% text on the image. To help promote informed discussion, Twitter is promptingContinue reading “Meet the New LinkedIn Stories and More Platform Updates”

In a memo and zoom meeting, CEO of Wells Fargo, Charlie Scharf said “while it might sound like an excuse, the unfortunate reality is that there is a very limited pool of black talent to recruit from.” Many people are cancelling WF for being tone deaf. Talk about a PR nightmare.

For more than a decade the Honey Deuce has been the official drink of the U.S. Open. Since fans can’t attend the tennis tournament in person, Grey Goose teamed up with Sourced Craft Cocktails to make the Honey Deuce Cocktail Kit to help recreate the experience. The best part— the kit includes a 2020 U.S.Continue reading “Engage with Your Audience Virtually”

Everyone and their mother is promoting voter registration. Snapchat is running ads and even sending users a private message urging them to register. Additionally, Instagram and Facebook have voting information centers. When users open these apps a message pops up with information on how to register to vote. Check out this Instagram story feature thatContinue reading “Register to Vote”

Twitter mentioned in a report that it is exploring additional potential revenue opportunities. While Twitter has grown by 29 million from Q4, its revenue is down 19%. To supplement revenue, Twitter is in the very early phases of developing a subscription model. Read the Twitter thread from users who received a survey pertaining to paid memberships and advertising. 

Snapchat is working on a new way to share music within snaps and is experimenting with a new vertical swipe for discover content. Snapchat already has a music sticker option, linked to Spotify, but this would allow a more direct music connection option.

As TikTok hangs by a thread, other platforms attempt to replicate it. Facebook successfully copied stories from Snapchat. But now this? Instagram Reels is lag-y and content isn’t as unique.