Author Archives: Shoshana Lefkow

According to eMarketer, in 2021, almost 50 million social media users will use augmented reality (AR), such as filters and lenses, once a month. AR is a beneficial marketing tool for boosting e-commerce sales because brands can use branded AR technology to engage with their audience while also promoting products. AR can offer consumers anContinue reading “Why Your Brand Needs AR in 2021”

Reaching your audience on social is becoming easier thanks to TikTok. Brands like Raising Cane’s are winning it on TikTok by simply commenting on fan’s videos. For example, TikTok user @maseplace, Mason Glasco, posted a video about how he got pulled over while driving because an anonymous caller claimed he was taking “jello shots.” InContinue reading “How Brands Can Reach Their Audience on TikTok Without Even Posting a Video”

Twitter is launching native Snapchat and Instagram integration, so users can link tweets directly. Previously, if users wanted to share tweets to other platforms they had to screenshot the tweet. The new integrated option can bring users directly to Twitter to facilitate engagement. Takeaway: Expand your Twitter content’s reach to Snapchat and Instagram to driveContinue reading “Twitter Tests Tweet Sharing to Snapchat and Instagram”

Recently, Instagram updated its in-app search capabilities. The new keyword search allows users to find specific content better and connect with accounts and content that they wouldn’t normally. Previously, users could only search by username, location, or hashtag. Now, users can search for untagged content and other phrases. Previously if you wanted to search forContinue reading “New Keyword Search Feature on Instagram”

Last week Snapchat launched Spotlight, a feature very similar to Instagram Reels and TikTok. How it works: users can submit videos for a chance to be featured on the scrollable feed on Snapchat. Snapchat says top creators can even earn a share of $1 million every day. The scrollable feed can be found on theContinue reading “Snapchat Launches Scrollable Feature ‘Spotlight’”

On October 22nd, TikTok user, John Casterline (@h1t1), shared a video saying, “someone really just sold me a flat screen TV for $25. I go home and hook it up and a mf Arby’s menu pops up.” In less than one week, the video garnered 15 million views, 3.3 million likes, 44.2K comments, and 74.4KContinue reading “How Arby’s Capitalized On This TikTok Meme”

HP’s new holiday ad, “Madam President,” depicts what the future of the world and technology will look like lead by Gen Z change-makers. The spot empowers the voices of four Gen Z activists and scientists, Jacqueline Azah, Tiana Day, Fionn Ferreira, and Kavya Kopparapu, and their hopeful vision for the future. HP uses real peopleContinue reading “HP Partners with Gen Z Activists for New Holiday Ad”

PepsiCo just launched a new project called More Smiles With Every Bite that includes two cookbooks and an online recipe hub with various recipes from Lay’s Hashbrown Casserole to Smartfood Popcorn Holiday Wreath Cake. The limited time Cheetos cookbook, “Bon Appe-Cheetos®: A Holiday Cookbook by Chester & Friends, was launched to support World Central KitchenContinue reading “PepsiCo Inspires Creativity with New Cookbooks and Recipe Hub”

Instagram recently announced it will be testing ads on IGTV videos. The ads will play at the beginning, be up to 15 seconds long, and there might be a skippable feature. In line with other platforms, Instagram plans to share 55% of the ad revenue with creators and brands. Takeaway: Soon advertisers, brands, and creatorsContinue reading “What You Should Know About IGTV Ads”

Instagram is gradually rolling out badges to a large group of creators. You can now support your favorite creator by buying a badge during a live video. Viewers who purchase badges will have a special heart next to their name helping them stand out in the comments. Additionally, viewers who purchase a badge are featuredContinue reading “New Instagram Live Badges for Creators”