Ikea Uses Augmented Reality to Reach Consumers at Home

Ikea partnered with Ogilvy to create its next marketing campaign that leverages augmented reality (AR) on Snapchat. The immersive experience invites users to organize a cluttered room in an ‘escape room’ format. The campaign will reach consumers where they’re at so they can interact with the products virtually and visualize them in their own homes. The campaign will be available to users throughout March on Ikea’s Snapchat page. Takeaway: AR is a great tool to bring your marketing to life and engage with consumers at home. Learn more about AR from my blog post, “Why Your Brand Needs AR in 2021.”