Instagram’s new feature, Live Rooms, is currently being tested in India. The feature allows users to go live with up to three other users. Currently, users outside of India, using Instagram Live, can only go live with one other person. Instagram announced it plans to expand the feature to more countries and users soon. Sounds like Instagram is catching on that online chat rooms are trending such as audio-only conversations on Clubhouse. The live streaming boom is going strong.
Instagram Live gives brands the opportunity to connect and engage with their communities in real-time. Takeaway: Implement Instagram Live for your brand to foster authentic and meaningful conversations with your community.
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