Short-form video content is on the rise and it isn’t going away any time soon. Meet another TikTok copycat, YouTube Shorts. It’s the new short-form vertical video experience (up to 15 seconds) on YouTube. Shorts first launched in India last fall. Since December, videos received more than 3.5 billion daily views globally. Keep in mind TikTok has been banned in India since June 2020. Creators in India have access to the creation tools while all other creators can simply upload vertical videos up to 60 seconds long with #Shorts. The beta version will begin in the U.S. in March.
TikTok is still king but YouTube Shorts might offer more reach if the audience on Shorts is older than the audience on TikTok. We’re all craving connection and looking for relatable and entertaining content. Whether or not you’re looking to experiment with YouTube shorts, you should be investing in short-form video content. Takeaway: Connect with your audience by creating interactive bite-sized videos that share brand stories and show value.
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