There were many social media moments during the Super Bowl LV. According to Brandwatch, brands received 916,000 Twitter mentions during the game. According to iSpot.tv data, Mountain Dew’s spot with John Cena, Amazon’s Alexa spot with Michael B. Jordan, and Jeep’s “The Middle” with Bruce Springsteen all received the highest digital share of voice. Mountain Dew’s spot drove viewers to Twitter to participate in a contest where the first person to correctly tweet the number of Major Melon bottles in the ad wins the $1 million prize. Thanks to Mountain Dew’s Twitter contest, the spot generated 318,000 brand mentions (35%) during the game and achieved the highest positive sentiment (95.49%). Brandwatch also reported that on Twitter Oatly, TurboTax, and Robinhood saw the most negative sentiment, Jeep and Squarespace sparked disagreement, and Mountain Dew, the Pepsi halftime show, and State Farm received the most positive sentiment. Lastly, The Weeknd received the highest celebrity mentions at 534,000 (65%). His Super Bowl halftime show performance sparked hilarious memes such as this one.
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