How Brands Can Harness The Power of Clubhouse

Unless you’ve been living under a rock, Clubhouse is the new social media platform that houses live audio-only chat rooms. Clubhouse has amassed 2 million weekly active users, a number that is continuing to grow rapidly. It’s invite-only and as a new member, you can only invite a few new users. On Clubhouse you can drop in and out of conversation rooms that contain moderators, speakers, and listeners. Users can listen or participate in live discussions but there are no videos, private messages, or comments. It’s just audio. Nothing is recorded or saved so users are motivated to join the conversations live for fear of missing out.

Here are the top opportunities for marketers and brands:

1. In a socially distanced world Clubhouse can be a great tool to learn valuable insights about your audience and what they need. Clubhouse users flock to the app to have meaningful conversations so creating a welcoming place for your audience can give them an opportunity to voice their concerns and ask questions.
2. The activity on Clubhouse allows you to hold your audience’s attention for a longer period of time compared to other mediums. Clubhouse offers the opportunity to connect with your audience authentically through deep engagement and conversation.