Online shopping exploded in 2020 and is expected to continue growing. This is important for marketers because social media platforms are readily integrating shopping features. Recently, TikTok has partnered with Shopify to introduce in-feed, shoppable videos. In addition, Instagram has a designated shopping tab and conveniently allows users to checkout within the app. It will be key to stay informed on how social platforms become increasingly integrated with eCommerce so your brand can quickly adapt to the new features. Consumers will start to expect brands to provide engaging eCommerce tools so they can buy whatever they see in the social images and videos. Takeaway: Take advantage of eCommerce integration to reach and convert more customers while also connecting with your audience.
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