Ben & Jerry’s Once Again Takes a Powerful Stance

Coca-Cola, Chevron, Seventh Generation, Axe, and Ben & Jerry’s were among some of the brands that condemned the violence at the U.S. Capitol on January 6 and called for the peaceful transition of power. 

Over the years, Ben & Jerry’s has been well known for advocating for marginalized groups and increasing awareness of social injustices. On January 7, in an eight-part Twitter thread, Ben & Jerry’s addressed white supremacy and called for the impeachment of President Trump. 

Takeaway: Ben & Jerry’s has a proven track record for standing up for its values thus I believe it seized the opportunity to take a stance while also delivering empathy and creating a connection.