Why Your Brand Needs AR in 2021

According to eMarketer, in 2021, almost 50 million social media users will use augmented reality (AR), such as filters and lenses, once a month. AR is a beneficial marketing tool for boosting e-commerce sales because brands can use branded AR technology to engage with their audience while also promoting products. AR can offer consumers an opportunity to ‘try on’ the products virtually or show what a product would look like in a user’s own home. 

Takeaway: Produce AR content that will bring your marketing to life by going beyond what a static social media post can do by creating a long-lasting, unique, and immersive experience for your audience.