Reaching your audience on social is becoming easier thanks to TikTok. Brands like Raising Cane’s are winning it on TikTok by simply commenting on fan’s videos. For example, TikTok user @maseplace, Mason Glasco, posted a video about how he got pulled over while driving because an anonymous caller claimed he was taking “jello shots.” In the video, Glasco explains that the “jello shots” were mistaken for Raising Cane’s signature sauce. Raising Cane’s jumped at the opportunity to engage and commented, “WE SEE NOTHING WRONG HERE !! ONE LOVE.” The comment now has over 164K likes. Just by simply commenting, Raising Cane’s was able to gain exposure and engagement with its audience (thanks to the FYP algorithm) without even posting a video. Everyday brands can get just as good engagement from posting comments as posting videos. Takeaway: Comment on relevant TikTok videos to gain exposure, engagement, and reach more users.
Raising Cane’s fan, Glasco, now has 9.8 million views, 2.2 million likes, 11.1K comments, and 97.9K shares on his viral TikTok video. Watch the video below.
What's Trending with Sho 