Twitter is launching native Snapchat and Instagram integration, so users can link tweets directly. Previously, if users wanted to share tweets to other platforms they had to screenshot the tweet. The new integrated option can bring users directly to Twitter to facilitate engagement.
Takeaway: Expand your Twitter content’s reach to Snapchat and Instagram to drive engagement and make your content work harder for you.
This summer I noticed an increase in brands and users sharing tweets to Instagram. With Twitter’s new feature, I suspect this trend will continue to increase in popularity. Learn more from my previous trend post called “Repurposing Content.”
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