HP Partners with Gen Z Activists for New Holiday Ad

HP’s new holiday ad, “Madam President,” depicts what the future of the world and technology will look like lead by Gen Z change-makers. The spot empowers the voices of four Gen Z activists and scientists, Jacqueline Azah, Tiana Day, Fionn Ferreira, and Kavya Kopparapu, and their hopeful vision for the future. HP uses real people instead of well-known influencers to show who is making positive long-lasting change. Takeaway: Use optimistic messaging to inspire and authentic micro-influencers to spark an emotional connection.