What You Should Know About IGTV Ads

Instagram recently announced it will be testing ads on IGTV videos. The ads will play at the beginning, be up to 15 seconds long, and there might be a skippable feature. In line with other platforms, Instagram plans to share 55% of the ad revenue with creators and brands. Takeaway: Soon advertisers, brands, and creators will be able to leverage ads on IGTV to reach more users and monetize content.

Leave a comment