Instagram is gradually rolling out badges to a large group of creators. You can now support your favorite creator by buying a badge during a live video. Viewers who purchase badges will have a special heart next to their name helping them stand out in the comments. Additionally, viewers who purchase a badge are featured on a special ‘supporter’ list during the live video. Takeaway: The launch of badges promotes exclusive experiences and connects viewers to creators by allowing fans to participate and show support.
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