Key Takeaways From the Dreams Viral TikTok Trend

I listened to “To Jump or Not to Jump on a Viral Trend” from the “Yeah, That’s Probably an Ad” podcast created by the Adweek news team. Here are my key takeaways from the viral TikTok trend of skateboarding, drinking Ocean Spray cranberry juice and listening to Dreams by Fleetwood Mac.

Watch Nathan Apodaca’s, @420doggface208, viral TikTok here (60 million views and counting!) and the other 234.6K videos who do the same here.

Takeaways:

• This trend and thus Nathan’s TikTok went viral because it encapsulated a vibe that we are all craving to feel right now because we are living in a pandemic-ridden world.
• This trend is flourishing on TikTok because it effectively matches the positive, entertaining, and light-hearted vibes of TikTok as a platform.
• Brands, in this case, Ocean Spray, need to have a process in place so that they can effectively capitalize on opportunities. The brand’s response needs to go through the right channels and have an efficient process.
• Brands need to respond the right way and at the right time.