In August, Snapchat released its first ad campaign targeting brand partners. Additionally, they released a report with data to help marketers navigate how to reach younger audiences on the platform. Takeaway: Consider using Snapchat to reach your younger audience.
Key takeaways from the report:
- The facts: 82% of Snapchatters believe they are responsible for creating change. The takeaway: Focus on purpose-driven campaigns to appeal to change-maker Snapchatters.
- The facts: Snapchatters are 34% more likely than non-Snapchatters to buy from brands that support their local community. The takeaway: Snapchatters want to engage with brands that align with their values.
- The facts: Gen Z Snapchatters’ motto is “be yourself.” The takeaway: Celebrate independence and individuality by creating campaigns that can be personalized.
- The facts: Snapchatters say their purchasing decisions are influenced 4x more by close friends than influencers and celebrities. The takeaway: Design fun campaigns that Snapchatters can interact with to embrace community.
- The facts: 75% of Snapchatters say that vertical video is more personal. 180 million Snapchatters engage with augmented reality (AR) daily. The takeaway: Leverage vertical videos and AR experiences to build strong emotional connections.
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