Engage with Your Audience Virtually

For more than a decade the Honey Deuce has been the official drink of the U.S. Open. Since fans can’t attend the tennis tournament in person, Grey Goose teamed up with Sourced Craft Cocktails to make the Honey Deuce Cocktail Kit to help recreate the experience. The best part— the kit includes a 2020 U.S. Open Cup souvenir. Takeaway: Leverage virtual brand experiences that are memorable to build brand loyalty and drive consumer sales.