Podcasting is growing in popularity. According to analysis from eMarketer, this year, podcast advertising revenue will grow 10 percent to $782 million and jump 45 percent to $1.1 billion in 2021. Additionally, Podtrac said that podcast downloads from top podcast publishers in the U.S. have grown 20.6 percent year-to-date.
Farm Progress and DTN/The Progressive Farmer both introduced their own podcasts this spring with episodes featuring perspectives from various editors. With more time working from home, editorial teams have had the chance to focus on projects outside of their normal daily tasks. Takeaway: Before reaching out to editors, check if they have a podcast and tune into some episodes. It could give your pitch the personalized touch it needs.
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